Relative Official Website: http://www.fujian.gov.cn/

                                         http://en.fjta.com/fjtis/fl/default.aspx?charset=english

Lying in the southeastern coast of China and bordering Zhejiang Province, Jiangxi Province and Guangdong Province, Fujian is facing Taiwan across the Straits and one of the closest mainland provinces to Southeast Asia and Oceania, as well as an important window and base of China for global exchanges.

Boasting a long history, Fujian was called the Region of Minyue during the Spring and Autumn Period and the Prefecture of Min-Zhong during Qing Dynasty.In the middle of Tang Dynasty, the post of Fujian Military Commissioner was established, and the province was hereafter called Fujian. The brief name of Fujian, "Min", is derived from Min River, the greatest river within the province. Covering a land area of 121,400 square kilometers and a sea area of 136,000 square kilometers, Fujian governs Fuzhou, Xiamen, Quanzhou, Zhangzhou, Putian, Longyan, Sanming, Nanping and Ningde (nine municipal cities), as well as 85 subordinated counties, cities and districts (including Jinmen County).

By the end of 2005, the total population of Fujian reached 35,350,000 (exclusive of Jinmen and Mazu). As one of the earliest provinces opening to the outside world, Fujian has launched 12 national development zones and special economic zones, bringing about an all-round opening-up configuration. The people of Fujian are famed for their diligence, courage, industry and hospitality. This mountainous province is also renowned for the tradition of starting career in overseas countries, which makes it a famous hometown of overseas Chinese.

The distinctive features of Fujian can be described as "mountain and sea as an integrative whole; close relationship with Taiwan; distinctive folk custom; multiple religions". Wuyi Mount has been listed as world's cultural and natural heritage, while Taining is known as the world's geology park. Fujian has developed ten major tourism brands: the charming wonderland of Wuyi Mount, the romantic piano island of Gulang, the holy pilgrimage to Mazu, the unique danxia (Red Grit Stone) landform on water, the charm of appealing Hui`an women, the mystical Hakka Tulou, the site of glorious Gutian Meeting, the centuries-old Tanshishan Culture, the marvelous spectacle of the mysterious Baishuiyang and the magnificent coastal volcano. The province has totally 4 national historic & cultural cities, 7 excellent tourism cities of China, 13 national key scenic zones, 10 national natural reserves, 19 national forest parks, 8 national geology parks, 2 national tourism & holiday zones and 85 national key cultural relics protection departments. The total area of natural reserves, forest parks and scenic zones accounts for 8% of the total land area of Fujian, and such an excellent environment help achieve the good harmony between human and nature.  Fujian has more than 400 star hotels (including 40 4-star/5-star hotels), 571 travel agencies (including 41 international travel agencies) and 32 Class-A tourism resorts (including 25 AAAA tourism resorts).  

The tourism industry is a backbone industry during the construction of the west coast economic zone of Taiwan Strait, and will greatly foster the economic and social development of Fujian in the new century. In 2005, the tourism industry of Fujian witnessed rapid growth. Fujian has welcomed 1,973,900 inbound tourists (an increase of 14.2% over the previous year), with foreign exchange earnings from tourism amounting to USD 1.305 billion (an increase of 22.5% over the previous year). It has also welcomed 56,839,200 domestic visitors (an increase of 22.4% over the previous year), with an income of RMB 57.8 billion (an increase of 24.9% over the previous year). These 58,813,100 tourists (an increase of 22.1% over the previous year) brought about a gross tourism income of RMB 68.523 billion (an increase of 22.4% over the previous year) for Fujian, which has achieved its planned target. The tourism economy has become an important part of the national economy of Fujian, and is playing an important role during the reorganization of industrial structure.